Create experiments with content variants, track conversions, and determine winners with statistical significance — all from within the Control Panel.

Features

Experiments as Elements — full Craft element index with statuses, search, and filtering
Server-side variant assignment — deterministic hashing means no flicker and cache-safe
Conversion goals — page views, clicks, form submissions, or custom events
Statistical significance — two-proportion z-test with Wilson score confidence intervals
Reports dashboard — conversion rates, uplift, confidence levels, and time-series charts
Twig integration — functions, block tags, and template variables
Frontend tracker — lightweight JS (~3KB gzipped) with event batching
GA4/GTM forwarding — optional integration with Google Analytics and Tag Manager
Privacy-first — respects Do Not Track, IP anonymization, configurable retention

Requirements